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Yesterday on Google’s official blog, Ben Gomes spoke about the evolution of search in an article entitled ‘The evolution of search in six minutes‘, sharing at the same time a video that dates back to earlier in the year which explains the methodology behind search ranking and evaluation. Continue reading
If you’re thinking of doing your own SEO, or even if you’ve already started, here’s a 14-point checklist you can use to guide you to better rankings and more targetted traffic in Google. Continue reading
As a small business with an even smaller budget looking to build targetted traffic to your website, here is a series of steps you can follow to promote your business online and (almost) instantly improve your website traffic. Follow these and you’ll go from novice to internet marketer overnight! Don’t forget, if you’re struggling with anything, we offer a range of affordable internet marketing services to help you along the way. Continue reading
Writing good marketing copy for your website is a skill that takes years of practice. Too often, people write what they want to write, giving little thought to their audience or what action they want their reader to take. Here are twelve tips to help you write better marketing copy for your website that gets the results you want. Continue reading
Whether you’re looking to gain more exposure for your existing website or you’re building a new site from scratch, there are some simple considerations to take into account that will ensure your target audience finds your site. Continue reading
Whenever you publish content, you need to push it out so that people – and search engines – can find it.
You can do this by creating a network of accounts – social networks, bookmarking, etc – and once set up you’ll be able to use some tools that enable you to quickly push the content to this entire network in a couple of quick steps. Continue reading
Few SEOs would disagree that link building is still a fundamental part of getting a site ranked well in Google and other search engines. Google’s own webmaster guidelines confirm that you should ‘make sure all the sites that should know about your pages are aware your site is online’. Here’s a whole list of places you can get links from, of varying value. Continue reading
There’s an increasing trend to outsource link building to India, Pakistan, the Phillipines and other remote countries where link builders will work for a couple of dollars an hour, or less. Ethical issues aside (I’ll return to those later), outsourcing link building is hugely problematic. In this article, I’ll present some common issues before tackling how you can create clear instructions to maximise the likelihood that you’ll get what you want. I’ll also go over some tips to help you build a good relationship with your outsourced link building team. Continue reading